МARKETING ASPECTS OF DOING BUSINESS IN CONDITION OF PANDEMIC
Аннотация
The global pandemic has changed the way many companies do business around
the world. Forced self-isolation of consumers and the transition of enterprises to
remote forms of organization of work have led to the transformation of traditional
ways of consuming goods and services in most modern markets.
Литература
1. Вплив COVID-19 та карантинних обмежень на економіку України. URL:
https://www.kas.de/documents/
2. M. Szmigiera. Impact of the coronavirus pandemic on the global economy -
Statistics & Facts. URL: https://www.statista.com/topics/6139/covid-19-impact-onthe-global-economy/
3. Zeithaml, A, Pasuraman, A., Berry, L. (1990). Delivering Quality Service:
Balancing Customer Perceptions and Expectations. New York: The Free Press
Division of Macmillan, Inc.
4. Reichheld, F., and Kenny, D. (1990). The Hidden Advantages of Customer
Retention. Journal of Retail Banking, XII(4), 19-23.
5. Lashkov A. Theory and Practice. The Ultimate Guide To Online Content
Marketing (1) Paperback – November 26, 2018
6. Unemyr M, Wass M. Data-Driven Marketing with Artificial Intelligence:
Harness the Power of Predictive Marketing and Machine Learning Kindle Edition
7. COVID-19 Implications for Business. URL:
https://www.mckinsey.com/business-functions/risk/our-insights/covid-19-
implications-for-business#
8. Barros M, Mesquita A.E-Business in Pandemic Context - A Systematic
Literature Review. URL: https://link.springer.com/chapter/10.1007/978-981-33-
4260-6_46
https://www.kas.de/documents/
2. M. Szmigiera. Impact of the coronavirus pandemic on the global economy -
Statistics & Facts. URL: https://www.statista.com/topics/6139/covid-19-impact-onthe-global-economy/
3. Zeithaml, A, Pasuraman, A., Berry, L. (1990). Delivering Quality Service:
Balancing Customer Perceptions and Expectations. New York: The Free Press
Division of Macmillan, Inc.
4. Reichheld, F., and Kenny, D. (1990). The Hidden Advantages of Customer
Retention. Journal of Retail Banking, XII(4), 19-23.
5. Lashkov A. Theory and Practice. The Ultimate Guide To Online Content
Marketing (1) Paperback – November 26, 2018
6. Unemyr M, Wass M. Data-Driven Marketing with Artificial Intelligence:
Harness the Power of Predictive Marketing and Machine Learning Kindle Edition
7. COVID-19 Implications for Business. URL:
https://www.mckinsey.com/business-functions/risk/our-insights/covid-19-
implications-for-business#
8. Barros M, Mesquita A.E-Business in Pandemic Context - A Systematic
Literature Review. URL: https://link.springer.com/chapter/10.1007/978-981-33-
4260-6_46
Переглядів: 42 Завантажень: 33
Опублікован
2021-04-06
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